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  • Writer's pictureAna Nazaruk

How much does a video cost?

In the digital age, the power of video marketing is undeniable. Visual storytelling has become a vital tool for businesses of all sizes, offering a unique blend of engagement, information, and entertainment. However, the question often arises - "how much does a video cost?" In this article, we aim to demystify the factors that influence the cost of creating an effective and captivating marketing video.


Pre-production:

The first phase in video production is pre-production. It's akin to the blueprint stage of a building; every successful video needs a solid plan behind it. This stage involves conducting thorough research about your brand and market, developing a detailed script, creating a storyboard, and scouting the perfect location. It also includes a comprehensive workshop with your marketing team or the key personnel involved in the video, discussing vital elements like the video's key messages, goals, and intended audience.



Production:

Once the plans are solidified, we venture into the production or shooting phase. This is where we translate your story into visual reality, capturing all the planned scenes and shots. The cost here hinges primarily on the number of shooting days. The complexity and length of your video may necessitate additional days on set, thereby influencing the final cost.


Unlike many production companies, we don't typically hire actors for our videos (although we can if needed). Instead, we offer coaching to business owners and staff members on the day of the shoot, ensuring authentic and impactful performances in front of the camera.


It's important to note that the scale of production also affects the cost. Some videos might only require one videographer, while others demand a team effort for optimal results. On average, having two videographers allows us to maximise the day and capture varied and dynamic footage.


Post-production:

The final stage is post-production, where all the captured elements are woven together into a cohesive and impactful video. This phase involves editing the footage, colour correction, sound design, music selection, and potentially adding voiceovers. As with pre-production, the time and resources devoted to post-production largely depend on the complexity of your video.

Day Rate:

We've established a clear, transparent pricing structure for our services, primarily reflected in our day rate of £480 + VAT. This straightforward approach is designed to provide ease of understanding and transparency in what you're investing in. However, don't misinterpret this as a simple hourly rate. This daily cost is a comprehensive representation of years of training, practical experience, and honed skills that we bring to the table.



Your investment in our day rate is not just an expense, it's a calculated move for high-quality output, a faster turnaround, and a video that performs well in achieving your business goals. Video content is a potent tool that generates a solid return on investment, and investing in a professional production company increases your chances of achieving that desirable ROI.


Think of it as a strategic business decision: a combination of our expertise, our quick and efficient work, the quality of the final product, and the anticipated results it brings. The aim is not merely to create a video, but to craft a potent marketing tool that can significantly enhance your brand visibility and yield substantial returns.


Equipment:

Lastly, the type of equipment utilized plays a significant role in determining the video cost. The use of professional-grade cameras, lenses, lighting, and audio equipment, along with any specialised gear such as drones or stabilisers, can affect the final price. The cost of equipment varies according to the specific gear needed for your project.


In summary, creating a high-quality marketing video is an intricate process, demanding professional expertise, meticulous planning, adept production skills, and top-of-the-line equipment. It's crucial to perceive the cost of video production not merely as an expense, but as an investment that can significantly amplify your brand visibility and provide substantial returns.


Every video is unique, and the costs associated with it vary. We prefer to understand your specific needs, goals, and budget, and provide a custom quote that delivers the best value for your investment, instead of offering a one-size-fits-all price.


Do you still have questions or wish to discuss your upcoming video project? Don't hesitate to get in touch with us on kat@digitalleopard.co.uk. After all, your business deserves to be seen and heard, and what better way to make it happen than with a bespoke, professional video.

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