Planning Your Holiday Video Content: A Guide to Perfect Timing
The festive season is undeniably one of the busiest times for businesses. The lights, the joy, the anticipation – it all culminates in a rush of customers eager to indulge. But for this rush to convert to tangible results, advance planning, especially for video content, is paramount. So, when should you start? Let’s delve into the ideal timelines.
The Early Bird Gets the Worm: Start Months Ahead
You might be wondering: is end of summer' too early to think about Christmas or the New Year? Not in the world of video marketing. Starting your planning 3-4 months ahead gives you ample time to strategize, get feedback, make revisions, and ensure the video aligns perfectly with your brand message.
Stakeholder Synchronization: Diarising Issues
Every company has different decision-makers or stakeholders who’d like their input considered. While we always remain flexible, offering discovery calls and filming dates that cater to your convenience, aligning multiple schedules can be challenging. Starting ahead provides a buffer, ensuring everyone's availability and input.
Editing: Crafting Perfection Takes Time
Great video content is as much about filming as it is about editing. We usually allocate 3 weeks for this phase. This includes everything from cutting, sequencing, sound design, to adding special effects. A meticulously edited video makes all the difference in captivating your audience. If you're on a tight schedule, we do offer expedited editing at a premium.
Choosing the Ideal Filming Date
While we work diligently to offer dates that suit your team, it's essential to consider the availability of our team too. By planning in advance, you’re more likely to secure a date that’s convenient for all parties involved, ensuring a smooth shoot without hasty decisions.
Buffer Time: Expect the Unexpected
Unexpected challenges can crop up. Maybe a scene needs to be re-shot, or perhaps there's a delay in receiving approval from a department. Having a buffer ensures that despite unforeseen hiccups, your video content remains on track for the festive release.
Promotion and Distribution
Once your video is ready, it’s not just about releasing it. Planning its promotion - be it on social media, through email campaigns, or on your website, requires time. By having your content ready well in advance, you can strategize its promotion for maximum reach and engagement.
Festive seasons are replete with potential, and video content can significantly boost your business during these times. But the key lies in timely planning. By setting the wheels in motion months in advance, you not only ensure premium quality but also that your content reaches and resonates with your target audience.