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  • Writer's pictureAna Nazaruk

Video for Awards Entry: The Game-Changer for Your Business

In the dynamic world of business, there's a time-tested way of gaining recognition for your hard work, dedication, and success: industry awards.

At Digital Leopard, we are buzzing this week as we have recently been named finalists in the SME Surrey Business Awards in the 'Service Excellence' category. Keep your fingers crossed for us - the results will be announced on Wednesday.

Why is it important and most of all why should you care? Not only do awards provide recognition, but they can also significantly bolster a company's reputation and instill trust among customers. And we are just about to share our secret sauce and tell you how you can make your award entry stand out in a sea of impressive contenders. The short answer is: lean into the power of video.

Why Enter Business Awards?

  1. Credibility Boost: Winning or even just being shortlisted for an award can enhance your business's reputation. It's a testament to the quality of your products or services and the dedication of your team.

  2. Valuable Marketing Tool: Awards can give you a competitive edge, making your business more attractive to potential clients or customers.

  3. Team Morale: Awards acknowledge the hard work of your employees. Winning can be a significant morale booster, fostering a sense of pride and accomplishment.

  4. Networking Opportunities: Award ceremonies bring together industry leaders, providing an excellent platform for networking and potential collaborations.

Why Use Video for Your Awards Entry?

  1. Storytelling Power: A well-crafted video can convey your business story, mission, and successes in a way that text or static images simply cannot. It immerses the viewer, making them feel a connection to your brand.

  2. Memorability: Judges sift through numerous entries. A compelling video can make your submission stand out and be remembered when decision time comes.

  3. Showcasing Real-world Impact: Video allows you to highlight testimonials, showcase projects, and give a behind-the-scenes look into your operations, adding a layer of authenticity to your entry.

  4. Conveying Emotion: Whether it's the joy of a satisfied customer or the passion of your team, video can capture and convey emotions, making your entry more impactful.

The Right Video Production Team Makes All the Difference

It's essential to remember that the video's quality can make or break your entry. This is where working with an experienced video production company becomes invaluable. The right team will understand your objectives, craft a compelling narrative, and produce a high-quality video that resonates with judges.

Moreover, a skilled video production team can bring out the best in you and your staff. For many, being in front of the camera can be daunting. But with guidance, coaching, and the right approach, even those most apprehensive can shine on screen. At Digital Leopard, ensuring our clients are comfortable and confident on camera is a priority. It's not just about capturing footage; it's about capturing the essence of your brand.

Incorporating video into your awards entry can be the edge you need in a competitive landscape. It adds depth, authenticity, and emotion to your submission, ensuring you make a lasting impression. And with the expertise of a seasoned video production team, your awards entry video can become a powerful tool not just for the awards, but for your broader marketing strategy. Don't miss the chance to showcase your business's achievements in the most compelling way possible.

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