What to Wear on Camera: A Simple Guide for Your Shoot

Kat Bhat
Aug 4
3 min read

Updated: Aug 8

If you're about to be filmed — whether it’s for a brand message, testimonial or social reel — one of the first questions that usually pops up is:

“What should I wear?”

Great question! What you wear can make a big difference to how confident you feel and how polished the final video looks. So here’s a quick guide to help you choose outfits that work well on camera (and a few things to avoid).

✅ What Works Well On Camera

1. Solid Colours

Stick to simple, solid tones. Jewel tones (think teal, emerald, burgundy, navy) tend to look great on all skin tones and pop nicely on camera.

2. Comfortable Clothing That Reflects Your Brand

Wear something that feels like “you” — but the best version of you. If you’re normally in smart casual, go for a tidy version of that. If you’re more corporate, a blazer or smart shirt can work well. Aim to look polished but still like yourself.

3. Well-Fitting Outfits

Avoid anything too tight or too baggy. Clothes that fit well will help you feel confident and move naturally during filming.

4. Multiple Options (if in doubt)

If we’re doing a longer shoot or you’re unsure about your outfit, feel free to bring a couple of options. We can help you decide what works best on the day.

5. Layers & Texture

A blazer, jacket or scarf can add interest and allow for quick changes between setups. Natural fabrics like cotton, wool or linen tend to look great and avoid too much shine.

🚫 What to Avoid

1. Busy Patterns & Stripes

Tiny checks, stripes and loud patterns can cause weird visual effects on camera (it’s called moiré — and it’s not flattering). Stick to simpler designs.

2. Logos & Text (Unless They’re Yours!)

Unless it’s your company’s logo and it’s relevant to the shoot, avoid visible branding. It can be distracting and often dates a video quickly.

3. Neon Colours & Super Bright Whites

These can throw off lighting and make editing a nightmare. Cream, soft white, or muted tones work better than bright white. Similarly, avoid highlighter yellow or hot pink — save those for the party instead.

4. Rattly Jewellery

If we’re recording audio, noisy bangles or layered necklaces can interfere with the sound. Keep jewellery minimal and quiet.

5. Clothing You Fidget In

If you’re constantly adjusting your outfit or feel uncomfortable, it’ll show on camera. Choose something that lets you focus on your message — not your hemline.

Bonus Tip: Hair & Makeup

We’re all about making you look and feel your best. If you want to bring in a makeup artist or hair stylist, go for it — especially for longer shoots or brand videos. Otherwise, a bit of mattifying powder, tidy hair, and lip balm can go a long way.

Quick Reminders Before You Step On Set

Stick to solid, flattering colours (jewel tones work great)
Avoid loud prints, stripes, and big logos — they’re distracting and can mess with the camera
No see-through fabrics — studio lights are much stronger than normal and may reveal more than expected!
Wear something that feels like your professional self — comfortable, confident, and aligned with your brand
Bring a spare outfit if you’re unsure — we can help choose on the day
Keep jewellery minimal and quiet — no jangly bangles, please
Dress for confidence — if you’re fidgeting, it’ll show