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What Is a Brand Message Video (and Why Does Your Business Need One?)
- Kat Bhat
- Feb 13
- 3 min read
Updated: 5 days ago
We’re all overwhelmed with content. Scroll LinkedIn for five minutes and you’ll see polished graphics, bold claims, talking heads, trending audio, mini podcasts, carousels… it’s relentless. It’s never been easier to create content... and never been harder to stand out.
That’s why before you think about filming social clips or product demos, there’s one bigger question to answer: Is your message actually clear?
This is where a Brand Message Video comes in, just like this one we created for ar18 who wanted to tell his audience about the personal, quality service you can expect from collaborating with them.
So what actually is a Brand Message Video?
A Brand Message Video (BMV) isn’t a promo, a product demo or a testimonial. It’s the video that explains who you are, what you stand for and why you exist — in a way that feels human. It’s your positioning, in motion.
A strong BMV communicates your values, personality, point of difference and the belief behind your business. It gives people context before they start exploring your services. Think of it as the emotional foundation for everything else you create.
And a brilliant example of this is the Norbury Hill Cubs BMV where their aim was to make you FEEL the love, care and attention children receive at their nursery.
Why it matters more than ever
People don’t connect with bullet points. They connect with stories.
Video is powerful not just because it’s visual, but because it carries tone, pace, expression and feeling. When someone hears your voice and sees your face, trust builds faster than it ever will through text alone. We remember what makes us feel something.
That’s why a Brand Message Video isn’t about listing features. It’s about creating clarity and emotional connection at the same time. In a crowded market, that’s what separates “just another business” from “this feels right”.
It forces clarity (in a good way)
One of the biggest hidden benefits of creating a BMV is that it makes you answer difficult questions:
What do we actually stand for?
Who are we really for?
What makes us different?
Why does this matter?
We think that Simmons Gainsford's BMV answers all four!
Without clarity, even beautifully filmed videos can feel hollow. There’s a simple framework that works well here — clarity, consistency and character.
Clarity about what you do and why.
Consistency in how you show up visually and verbally.
Character in the way your personality comes through.
A Brand Message Video pulls all three together.
It becomes the anchor for everything else
Once you have a strong BMV, everything else becomes easier. Your website makes more sense. Your social clips feel connected. Your proposals feel aligned. Your recruitment content has a backbone. Instead of creating random pieces of content, you’re building around something solid.
It’s not “just one video”. It’s a strategic asset you can use and repurpose again and again.
What makes a good one?
It doesn’t need to be dramatic. Or cinematic. Or overly polished. It MUST be intentional.
A good BMV is specific. It speaks directly to the people you want to reach. It starts with your why, not just what you sell. It tells a simple, honest story. And it leaves viewers knowing what to do next. And perhaps most importantly — it feels authentic. Authenticity will always outperform over-produced, over-scripted perfection.
Do you actually need one?
If someone lands on your website for the first time, can they quickly understand:
Who you are?
What you believe?
Why you’re different?
Why they should trust you?
If the answer is “not really” — then yes, you probably need one.
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